Lately we have been attending many events. Many of them are brand launch, store launch and collection review. I personally love going to the events where I get to know more people from the industry, know the brand concept, their innovative work and offcourse have a lot of fun. Recently, I have been invited to one of these awesome events which was an exhibition hosted by Perfect Impressions by Shweta Singh. I had a lot of fun checking out their collection and picking up a few dresses for me. I even had a small interview with Shweta Singh about her brand and this whole concept.
FBR: Tell us about yourself and the brand?
Shweta Singh: I started my journey of Perfect Impressions in 2002. I’m a certified Image Consultant, MBA in HR and have over 12 years of experience in the area of public relations, training/development event management and promotions. After working closely in different skill sets, I realised that the professionals have all the technical knowledge but they lack soft skills like presentation skills and body language. In today’s corporate world your appearance is an important success factor and can contribute immensely to your success. My passion and interest in fashion and styling has been instrumental and I have been mentoring people formally and informally. I’m also a trained designer who dresses women with the utmost perfection.
FBR: How do you thought of starting this brand?
Shweta Singh: I thought that the Image and clothes go hand in hand and that’s when I started dressing woman in what they want! Thus, that when Perfect Impressions started. My brand revolves around the concept of making the perfect impression by mannerisms, etiquette and right dressing! Shweta Singh says- if you are going to make an appearance, make it the RIGHT and PERFECT one and that all Perfect Impressions all about!
FBR: What kind of clothings and accessories we can see under your label?
Shweta Singh: We are Pret and couture house where you can find a mix of crop tops, blouses, Tunics, Skirts, Boho dresses, Jumpsuits, Shrugs and more. Not only has this collection had also accessories to compliment the look. Perfect Impressions by Shweta Singh have accessories that have Chic belts, Boho inspired neckpieces and more.
FBR: How you help people in their Dressing?
Shweta Singh: We take the client through a process of lifestyle evaluation and then suggesting levels of dressing for different situations like Dressing up for an interview, Going for corporate Meeting, cocktail evening, Mehendi Raat, Reception dress, etc. We give the people right dressing tips as per their body shape, variations and personal colours: There are eight different body shapes and many variations within them. We as An image consultant are equipped to identify body shape and suggest ways to hides flaws and enhance positive ones to create an attractive image. Every individual has a personal style which they are not aware of consciously. An image consultant has the knowledge and the tools to identify the personal style of an individual and then suggests a clothing solution which incorporates the same to create an authentic image.We also act as Personal shoppers to the clients. We guide a client on how to build their wardrobe in an affordable manner. After evaluating the client’s wardrobe and creating cluster plan sheets keeping in mind roles, goals, body shape and personal style, an image consultant may also accompany the client to buy clothes. Body language and Etiquettes are a big part of creating an image. We as An image consultant takes the client through appropriate etiquette, be it dining, corporate meetings or any other.
FBR: How can my readers buy your products?
Shweta Singh: We are participating in couple of Exhibitions for coming season like S & S trunk show, Runway Rising, Eventique concepts and more for July and August. So Delhi will keep seing me frequently! You can join our facebook page to stay tuned. We are also available online at Perfect Impressions, and also available on Personal appointments.
FBR: What do you think is in trend this season?
Shweta Singh: This season is about going summerish and flairy. One should be comfortable in their own skin and that’s when different varieties comes in picture.
Spring Fling: Flirtatious, young and fun, this collection is full of summer brights, unique patterns, texture mish-mash and feline accents. Maxi dresses, Short dresses, Jumpsuits etc comes under Spring Fling collecion.
Evening Luxe: The range is inspired by the high glam culture. In the brands own elegant way, the trend has been carried forward with Cocktail dresses, Evening gowns, One shoulder tops, Party wear accessories and m ore.
Casual Chic- Casual, slick and ultra-modern, this range is the ode to working urban women who need Clothes for their professional as well as social needs without having to alter much from day to night. The styles comprise of Easy wear clothing like Palazzo sets, Crop tops and skirts set, Shirts and more.
FBR: Is there any particular trend that you swear by this season?
Shweta Singh: Maxi dresses and Vintage skirt sets will be talk of the town this season.
Thank you so much for reading. I hope you enjoy reading the post!