We have recently attended a jeans makeover workshop hosted by IML, the bespoke jeans brand. With a select audience comprising of the fashion media fraternity, the brand presented a menu of options for a total jeans “remodelling”. Each guest was asked to bring in their favourite old pair of jeans which they could completely redesign with the help of the IML team, offering services such as monogramming, destruction, embroidery, over-patches & under-patches, thread-work and embellishments.
It’s My Life Jeans Co. (IML Jeans) strive to replicate the intimacy in their handcrafted jeans. Their executives visit your home, show you the designs, fabrics and accessories, note your preference of style and within 2 weeks hand deliver a ‘bespoke’ pair of jeans made especially for you. Their designs are developed in-house, taking into account myriad factors, including future trends, wearability and comfort, quality of fabrics and trims, and research and development.
Along with IML’s design and styling team, the best ‘remodelled’ jeans stood to win a one of a kind bespoke style of jeans worth Rs. 20,000/-. Unlike a typical contest, each design was about the wearer’s personal style, fit and comfort. As the evening progressed, the attendees were seen completely involved with their denim design, choosing amongst a wide range of styles and accessories. Various styles and preferences were observed with the overall mood of a fun workshop. I choose a torn effect with some patch work for my jeans. I have also used some beads to the pocket of my jeans. The results were spectacular and it was exciting to bring back to life an old pair of jeans.
“I have about a dozen old pairs of jeans which were favourites over the years. I always wished that I could rework them into something exciting and this is how we came up with this workshop. Everybody had fun and we look forward to having more fun with IML, “said Mr. Aditya Singhal, CEO, It’s My Life Jeans Co.
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