We recently attended an event by Fashionandyou, India’s leading online flash sales site where they launched their new advertisement campaign exhibiting the three core USPs of the brand – Fashion, Freshness and Value. The TVC establishes www.fashionandyou.com as a favorite amongst diverse group segments of consumers from teenagers to fashionistas and manages to break the clutter in the e-commerce space by firmly establishing its identity as the largest flash sales portal in the country. We had a splendid time with my fellow bloggers and with the Fashionandyou team at the Sutra Gastropub. Fashionandyou organized fun dancing contest, prizes, food and drinks.
Aasheesh Mediratta, CEO, FashionAndYou said, “The new TVC firmly establishes our brand identity and highlights the brand’s three key USPs i.e. Fashion, Freshness and Value. We are the leading flash sales website in the country and with the new TVC; we aim to reach out to a wider segment of customers that FashionAndYou caters to. We believe that the larger share of Indian online shoppers have an impulsive shopping behavior in terms of the deals they expect. Incidentally, that’s the very core DNA of our business model that drives impulsive buying accredited to great discounts we offer across fashion & lifestyle categories. With this TVC we intend to highlight our strength as the only website in the country that offers great brands at great discounts, every day at 9AM.”
FashionandYou created some awesome ads for their viewers. The advertisement will be seen on all major Television channels along with other mediums such as Outdoor hoardings, Cinema placements, Livemedia at Café, Gyms, Offices etc and Digital video advertising.
My friend won the BEST DANCER MALE. So Proud **Hugs**
You can check FashionandYou for the great discounts on fashion & lifestyle categories in apparel, designer wear, handbags, footwear, watches & jewelry, fashion accessories, cosmetics & fragrances and home & living. It showcases more than 20 new mega sales, upto 80% off, starting every day at 9 AM.
So, do not wait and logon to FashionandYou to grab some of the amazing deals online. Thank you so much for reading!