Exclusive Interview: FBB Campaign with Shikhar Dhawan

Exclusive Interview: FBB Campaign with Shikhar Dhawan

Hi Everyone,

Have you seen the recent advert for Fashion at Big Bazaar (FBB) on television where FBB allows lucky buyers to be accompanied by the famous cricketer Shikhar Dhawan (SD) on their first day of college?

First impressions always seem to matter when you’re a teenager. So making an entrance with Shikhar Dhawan on your first day of college is not something anyone can easily forget. On this special campaign, we decided to have an exclusive interview with Shikhar Dhawan and see what he has to say about this concept.

So, we (FashionbyRuda – FBR) ask some fun questions from Shikhar Dhawan and let’s see what he has replied:

FBR: Tell us more about the campaign you are doing for FBB?

SD: It is one of the largest youth connect consumer activations run across 220 + FBB & Big Bazaar stores Pan India. An overwhelming response in the form of 40,000 entries made it quite evident.

It provides college students an opportunity to walk with a star & create a mark for themselves.

Exclusive Interview: FBB Campaign with Shikhar Dhawan

FBR: How did your collaboration with FBB come about?

SD: Youth connect, Mass appeal, self-belief are some of the attributes that blend mutually between brand FBB & Shikhar.

FBR: We believe you have seen the clothing range of FBB, what is your favorite part of the range?

SD: Though I like the entire collection, my favorites are the versatile Gym wear & pocket friendly casual wear. When one works out, it’s important to feel comfortable by wearing appropriate Gym wear. FBB gym wear has a nice range, which one can invest into. I believe, wearing proper clothes while working out, makes the difference between an enjoyable workout and an hour of misery.

My personal style is comfortable casual wear. I love experimenting with colors via T-shirts & well-fitted denims. FBB has a good range, which will help buyers bring versatility in their wardrobe & yet be pocket friendly.

Exclusive Interview: FBB Campaign with Shikhar Dhawan

FBR:  What do you feel about this new range, whom will it attract more?

SD: It will attract anyone who wants to look and feel good. Personally, I loved the range as it helps one experiment with various looks across Everyday wear, Formals, Casuals, Classics or even Street Style.

Exclusive Interview: FBB Campaign with Shikhar Dhawan

FBR: What is your personal styling tip?

SD: Style comes from within and if one loves how he looks & feels, others follow. Experiment with colors and be instinctive while selecting your clothes. Good clothes make one feel stylish & confident adding to your overall personality.

FBR: Being a sports person and a celebrity, how do you keep your focus on both your game and appearance?

SD: I enjoy working out and staying in shape. Like my game, I experiment with my personal style and urge myself to try something new. I rely on my instincts – whether during my game or while choosing my look.

Exclusive Interview: FBB Campaign with Shikhar Dhawan

I hope you like reading the interview. Leave your comments below and let me know what you think.

Thank you much for reading!

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