I have an amazing news to all the fashion lovers staying in The Pink City –Jaipur. Jaipur is the fast emerging and is top rated B city of the country and recently the city witnessed the grand opening of the Reliance Trends first concept store in the huge and fashionable Gaurav Tower Central Mall at Malviya Nagar with fashionista and Bollywood star Ileana D’Cruz inaugurating it. It was a huge fashion celebration for the city and the brand together.
A concept store is a retail store that goes beyond simply selling products and instead appeals to a general sense of lifestyle by offering products to match the desires of those involved in a particular social scene.Both the brand and the consumers are excited for the new way of thinking and the store. The store is spread in 10,000 square feet area on two floors The design and aesthetic is quite distinct, unlike a standard department store or retail outlet store. The store also has video walls to selfie areas in the trial room. One can take selfie choosing the wide variety of backdrops. It was a true international shopping experience as thousands of Spring Summer ’16 collection were showcased. Reliance Trends are about to open Jaipur’s concept like store in 20 other cities of the country.
On this rare occasion while celebrating the new concept store, Akhilesh Prasad, CEO Reliance Trends said: “We are excited to be opening this international and prestigious store in the city of Jaipur. The store has been built with a lot of technological innovations, to enhance the consumer shopping experience. We want to take our diverse, accessible, stylish and high quality range of clothing to Jaipur consumers. Our vision is to make fashion accessible and affordable”
The celebration did not stop with the opening and inauguration of the store. Visitors were given an altogether never before shopping experience with fashion, glamour and entertainment with Neeti Mohan and Myeong Chang’s music concert and a fashion show with Ileana wearing the Reliance Trends off-white dress from its Fig collection. Ileana as a show stopper looked like a true fashion diva
Speaking on the occasion Ileana, said “Thank you Reliance Trends for choosing to represent the brand and be a part of this monumental store launch. The Spring Summer “16 collection is beautiful, peppy and colourful. Every garment that I saw got me excited, really like the way the entire collection is put together, that is why you expect from the country’s largest fashion retailer. I am sure the Jaipur fashionistas are super excited at The Reliance Trends arrival”