Category Archives: Event

AIFWAW16: Day1 Show Details

AIFWAW16: Day1 Show Details

Hi Everyone!

The Amazon India Fashion Week is going on and we bring you an exclusive details of the shows happening daily. So, yesterday was the day 1 of the #AIFWAW16 where few designers showcased their garments. We are bringing you some exclusive designs from all the shows happened in Day 1.

Opening show By Varun Bahl

The theme of the show was jungle where jewelled owls peep out from flowering hydrangeas and squirrels scurry about on sequined branches. The cuts used are both simple and classic, allowing for ease in styling and layering. Jackets, bombers, and tunics are key pieces that mix naturally with slim trousers and A-Line skirts.

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Akaaro by Gaurav Jai Gupta

Saw some great Hand Woven work in dresses, jackets, sari woven with stainless steel. An interesting twist of Indian Textile into a Fashionable tale.

 

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Hemant & Nandita

They showed how to layer up and be fashionable in their Autum Winter 16 collection. Used lots of gold with thick material and the style of wearing them together showcased how to dress as a strong women this season.

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Pallavi Mohan

Their brand ‘Not So Serious’ presented the collection called ‘Synthesis’. An amalgamation of elements, this collection is the evolution of the hand crafted techniques that have become the hallmark of the brand. As such this collection has taken the ideas from past to their zenith and brought them together in a powerful yet cohesive way.

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Kiran Uttam Ghosh

‘I have always been obsessed by silver. This collection is a celebration of excess and maximalism all the way. As tones of silver against a striking colour palette travel from ethereally pretty to stylistically futurist to powerfully nomadic.’ – Kiran

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Rina Dhaka

The collection was based on knitwear stitch fabrics. From the dark winter colours to light Autumn colours, everything was making the collection perfect and delight to watch.

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Gaurav Gupta

GG’s collection was an interesting concept with the name ‘Melt’. The collection highlighted the environmental issues as climate change and pollution. The collection was made of zero waste. Colours like flaming orange to dark blazing blue, black to shades of ashes of grey and the white, all were present in the collection.IMG_7893 IMG_8130

Stay tuned for more updates on the rest of the days for #AIFWAW16. Hope you like the post. Thank you so much for reading!

 

The Unusual Meet:: Collection Review of W

The Unusual Meet:: Collection Review of W

Hi Everyone!

As you might have seen and know me by now that I’m inclined more towards western outfits and love pairing them. But lately I have been inspired by some of the amazing Indian wear as well. You might have seen our Twitter, Facebook and Instagram posts flooding with Indian wear looks. So, while I’m drooling over the Indian ethnic wear, I got invited to the  Spring Summer 16 Collection review of W which they titled #Unusuals.

I’m seriously bored of the normal looking kurtis and suits which you can find in every store and with most of the brands. I thought I will be seeing something similar to that only. But when I arrived at the store, the whole Spring Summer 16 Collection of W was looking super vibrant with lots of colors, textures, unique prints which you can also wear them in various different ways. This time the brand used the true meaning of fusion in their collection.

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The key looks of the collection include floor sweeping or ankle length Stiletto Kurtas, cropped pants and culottes, Layered Look with long and short Gilets, Geo-Matrix collection with bold and geometric prints and Artsy from the Wishfulcollection that combines art with wearable fashion. Well, I’m super impressed looking at their new collection and I’m thinking of filling my closet with more Indian wear which I can convert into a western wear anytime I like.

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The event started with the spring summer collection review and going through their collection. As the thyme of this collection is #unsuals, we have been asked to answer three different questions and at the end they asked us to draw something which is unusual to us. With my incredible drawing skills, I draw a girl as a queen winning the world with W look. Though the drawing was not that good, but the idea was. Then we dressed from the collection and gave us an unusual look. I paired a long kurta as a dress with a shirt knotting from the front side.

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All in all it was a day, morning filled with lots of colour and prints, meeting with blogger buddies and had fun dressing up. I would really like to thank W for coming up with such amazing collection, which is a need of every woman’s closet.122A6860

Concept Store Launch in Jaipur by Reliance Trends

Concept Store Launch in Jaipur by Reliance Trends

Hi Everyone!

I have an amazing news to all the fashion lovers staying in The Pink City –Jaipur. Jaipur is the fast emerging and is top rated B city of the country and recently the city witnessed the grand opening of the Reliance Trends first concept store in the huge and fashionable Gaurav Tower Central Mall at Malviya Nagar with fashionista and Bollywood star Ileana D’Cruz inaugurating it. It was a huge fashion celebration for the city and the brand together.

 

A concept store is a retail store that goes beyond simply selling products and instead appeals to a general sense of lifestyle by offering products to match the desires of those involved in a particular social scene.Both the brand and the consumers are excited for the new way of thinking and the store.  The store is spread in 10,000 square feet area on two floors The design and aesthetic is quite distinct, unlike a standard  department  store or retail outlet store. The store also has video walls to selfie areas in the trial room. One can take selfie choosing the wide variety of backdrops. It was a true international shopping experience as thousands of Spring Summer ’16 collection were showcased. Reliance Trends  are about to open Jaipur’s  concept  like store in 20 other cities of the country.

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On this rare occasion while celebrating the new concept store, Akhilesh Prasad, CEO Reliance Trends said: “We are  excited to be opening this international and prestigious store in the city of Jaipur. The store has been built with a lot of technological innovations, to enhance the consumer shopping experience. We want to take our diverse, accessible, stylish and high quality range of clothing to Jaipur consumers. Our vision is to make fashion accessible and affordable”

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The celebration did not stop with the opening and inauguration of the store. Visitors were given an altogether  never before shopping experience with fashion, glamour and entertainment with Neeti Mohan and Myeong Chang’s music concert and a fashion show with Ileana wearing the Reliance Trends off-white dress from its Fig collection.  Ileana as a show stopper looked like a true fashion divaakhilesh prasad speaking

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Speaking on the occasion Ileana, said “Thank you Reliance Trends for choosing to represent the brand and be a part of this monumental store launch. The Spring Summer “16 collection is beautiful, peppy and colourful. Every garment that I saw got me excited, really like the way the entire collection is put together, that is why you expect from the country’s largest fashion retailer. I am sure the Jaipur fashionistas are super excited at The Reliance Trends arrival”

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Launch of Premium Handbag & Accessory Brand:: Mesé

Launch of Premium Handbag & Accessory Brand:: Mesé

Hi Everyone!

Being a girl, no matter how many handbags do I have in my collection, I will always want more. When I go for shopping, I always start my shopping by searching the handbag and the footwear section. Recently we have been invited to the launch event of the new accessory and handbag brand ‘Mesé’. I love launch events especially for fashion products in which you can get to see the potential of the new brands coming to India and get to know more about their products and vision.
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Mesé is a luxury fashion brand renowned for its authentically designed accessories. The brand is currently offering handbags, clutches, necklaces, earrings and bracelets. Mesé is a fashion brand and is now available in India for the first time. You can buy their products exclusively on Snapdeal. I had a detailed discussion with Mr. Vivek Arora, who is the Chief Amazement office of Mesé. He explained the brand future goals and the target market. We have gone through the products and they are truly designed keeping the fashion trends in mind. The designs are very fresh with very reasonable price bracket.
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While going through the products, I picked my three favourites out of the whole collection. My first favourite was the Mesé Black Tote bag. I love the shape of this handbag with the gold studs which can add extra glamour to any outfit. This handbag will look good with any pairing and will give an edgy feel.  The second favourite pick is the amazing Mesé Gold Tote Bag which is a huge bag and it has lot of space in it to keep all our essentials. I love the gold colour which was making it different from the others and this bag is a great option for any casual look. My third favourite is the Mesé Jaimie Gold Premier Necklace. The design of this necklace is very edgy and smart which you can wear with a top or a dress. The combination of gold and black color of the necklace making it a classic piece. At the end of the event, I got myself the Mesé Gold Tote Bag which I’m currently using and I love the handbag.
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The accessories and handbag range starts from Rs. 700 onwards. The products used are high quality and worth the money. The brand is a competition to some of the renowned brands in India. Currently the brand launched their first lot of handbags and accessories and I’m excited to see more designs from them.
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The brand is available on Facebook and snapdeal where you can see their full range. I have done ‘What’s in my Handbag’ video with my Mesé Gold Tote Bag, where I’m talking about the bag and what all things are there in my handbag. Check out the video:
https://www.youtube.com/watch?v=9yA5Cb-6a68
I hope you like the video and the post. Thank you so much for reading and watching!
Gypsy Carnival at Buzzaria

Gypsy Carnival at Buzzaria

Hi Everyone!

We recently visited Buzzaria which is a multi brand retail Store, a brand baby of Ms. Mamta Mamta, Owner and Founder, Buzzaria, the potpourri of fashion and designs. It celebrated the Gypsy fashion at Buzzaria store, New Delhi and we got to see some totally amazing stuffs. The event catered the ecstasy of womanhood followed by versatile mediums of enjoyment such as Tarot card reading by a renowned Tarot Card Reader, Kashish Sharma which gave a picture of unseen influences, patterns of behavior, obstacles, and strength further accompanied with Laughter, Gypsy Love, Boho Fun, Shopping, Discounts, Twirls and Swirls of Life, Lucky Draw, Snacks, Prizes and many more.

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Participants of different age group from teenage to middle age came dressed up as a Gypsy as the event offered a great platform to woman folk to celebrate the freedom and joy of feminism. Buzzaria has come up with a unique concept of Gypsy Carnival which involves healthy and active participation comprising of enthusiastic and fun loving activities. One who loves Boho style and wants to add a dash of hippie 70’s style and ethnic cultural beauty to the day, Buzzaria is the right place which will help in opting for the much loved Gypsy style full of funky elements and exotic taste.

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About Ms. Mamta Mamta – Ms. Mamta is another ingenious name, fondly known as ‘The Entrepreneur Alchemist’ who has recently received the ‘Nari Sammaan’ Award in the field of entrepreneurship. A woman of strong mettle and enthusiasm, a textile, fashion and Interior designer who has been mentoring startup’s, individuals and brands for over a decade now. Her journey began by doing a thesis on Kanjivaram silk saris while studying textile design and in 1984, Mamta started her first range of stitched salwar kameez under the brand name ‘Kutir’ and introduced her first retail store in 1986 in Vasant Vihar, Delhi but she immediately started selling garments in London with her brand name. She ran Kutir for 18 years (1985-2003). During her tenure with Kutir she adopted a village in Bhuj Kutch, way back in 1991 and went on to open franchise stores, starting with Chennai in 1995.

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About Buzzaria- Buzzaria is a multi brand retail Store, a brand baby of Blue Lotus, the potpourri of fashion and designs. The name has originated from the word “Bajaria” the local market at Sawai Madhopur, It is one of its kind destination store with the synthesis of an Indian Bazaar and houses over 65 Brands across the Country in the category -Apparels (Men & Women), Body Care, Jewelry, Stationary, Footwear, Eco Friendly products, Bags & Clutches, Blue Pottery, Soft Toys, Digital Art & Paintings, Garments, Fashion Accessories, Lifestyle products, Home Décor, Gift articles, Art Paintings and Photographs, Home Furnishings etc. under one roof.

Thank you so much for reading!

Max launches its ‘Most Fashionable Store’ in India

Max launches its ‘Most Fashionable Store’ in India

Hi Everyone!

Here’s a story of the Most Fashionable Store in India:

We’ve all been to malls small, big, bigger, biggest and then there is DLF mall of India. It’s opened in noida sector 18. How big is it you ask? Coz I will tell you how big it is!. It is “I’m an athlete give me a segway, coz I’m done running “ BIG. But what’s a novel without a story. EXACTLY!.

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Chapter 1 enter MAX.

Yup MAX launches its biggest’ “most fashionable store”@DLF mall of India. This store is unlike other MAX that I’ve been to, and MAX made it sure to make this store a one stop shop for all international style at affordable prices. They’ve got everything right from apparel to footwear to accessories with dedicated sections for men, women and children offering more than 10,000 designs. “Pheww heavy breathing “

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The store just doesn’t looks good but feels new, correction! it feels premium. It is designed in a unique fusion of fashion and aesthetics which lasts an impression. The moment you enter the store your eye catches that big portrait screen showcasing all new trending designs from MAX.

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JAW-DROPPING.

Ever been into that situation where you go “God i love this but damn, it’s not in my size or not the right fit “ . What to do. DUM …DUM.. DAAAAAA!!!! (dramatic drum roll). “Fear not you random shopaholic bystander coz MAX got you covered”. Yes, if you ever to step into a similar situation just place your order at the billing counter, give them your address and the right size you desire for that particular product and Max will deliver that product at your doorstep with zero delivery charges all you have to do is pay for the amount on the product. YUP, you heard that right girl!.

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The store launch was inaugurated by Mr. Vasant Kumar, Executive Director, MAX Fashion India. To further mark this occasion, MAX also partnered with a leading NGO “Charity Unwrapped” and presented a fashion show by under privileged kids.

Thank you so much for reading. I hope you like the post. You can also visit –www.maxfashionindia.com

 

 

Product Launch: Vivel Skin Love

Product Launch: Vivel Skin Love

Hi Everyone!

 

We have been invited to Vivel’s event where they unveiled their new range of soaps enriched with Vitamin E, a powerful skin moisturizer.  It is also, enriched with Almond Oil & Shea Butter and Avocado Oil & Olive Butter to pamper skin with an abundance of exotic butter and nourishing oil. The assortment of soaps includes 4 variants that are ideal food for skin.

Vivel is always known for its skin care range be it moisturizer, soaps, cleaners, etc. and the addition of these skin healthy soaps enricheswith vitamin E, adds another plus point to the brand. The event started with welcoming us and few important details about why these soaps are better and healthier than the others available in the market. What these soaps does and much more. I was shocked to know that many different brands do not even consider nourishment as one of the important ingredient in their soaps. We all need beautiful and gorgeous looking skin, which can only come when you nourish the skin properly.

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We got to know more about the brand and details of the product with Mr. Subash Balar, Category Head, ITC Personal Wash and Mr.  Vijayan Padmanabhan, Sr. Lead Scientist from ITC’s Life Sciences Technology Centre.  Ms. Priscilla Corner, renowned beauty expert and Ms. Dr. Mahima Bakshi, celebrity Fitness and Beauty Consultant, talked about the requirement of the skin and how we can keep our skin beautiful. Finally, we got to know the skin care secrets from Ms. Kareena Kapoor Khan, Bollywood Diva and Vivel Brand Ambassador and what does she do to keep her skin healthy.IMG_4130

Kareena shared with us, to keep a healthy skin one should drink lots of water, should use Aloe Vera based products or you can grow an Aloe Vera plant at home and use its juice on your face. You can also use fruit extract which is good for your skin. Her mother always advises her to use almond oil for skin care and it is very useful especially for dry areas.

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We also got the demonstration on how the ingredient in the vivel soap actually helps to nourish our skin. So, I tested my skin nourishment level before using the ingredient and it showed 58 and when I used the ingredient to the skin and tested it again, it showed me 92 which is very impressive. I cannot wait to try the Vivel’s new range of skin nourishment soaps. I might review the products soon on the blog. Let me know if you want me to do so.

Thank you so much for reading.

All About You from Deepika Padukone

All About You from Deepika Padukone

Hi Everyone!

Do you guys know about this huge news? We have been invited to the launch of the fashion brand ‘All About You’ which is none other than Deepika Padukone’s own fashion brand. She launched All About You in association with Myntra and we had an incredible time going through the collection, one –on- one conversation with Deepika and beautifully organised venue. All in all it was a magnificent evening.

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The clothes depict her personal style which looks very comfortable to wear. We all know Deepika is a style icon and she has a very distinctive style statement. I personally find her style and the way of wearing clothes is very relaxing. For me she is one of my favourite actors and someone I look up to in Bollywood when it comes to fashion. She knows how to be comfortable and choose the clothes that will help you to be in your own skin.

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The evening was started with some drinks and relaxing at the venue, in the meanwhile the ramp was being organised for us to see the collection. I love how they organised the ramp with beautiful flowers and a huge screen. They organised a singer who sang beautiful songs while we enjoyed watching the whole collection.

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The whole range is available on Myntra and there is more to come soon. We congratulate Deepika on launching her own label and we cannot wait to get our hands on to these beautiful clothes.

Exclusive Detail: World Watch Awards 2015

Exclusive Detail: World Watch Awards 2015

Hi Everyone!

Recently we have been invited to witness the very prestigious ‘Watch World Awards’. This is the sixth edition of the Watch World Awards 2015. We walked through the event were many famous personalities were present, including the film celebrities like Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda and our very own fashion industry personality Raghavendra Rathore was present at the event.

The night was indeed amazing where we witness reputed watch brands winning commendations across 10 product and 7 market categories. It was truly enlightening as how the jury selected the winners in different categories by keeping in mind so many prospective. This prestigious Award brought together legendary watchmakers on a common platform celebrating the complex art of fine watchmaking. The entries were judged by panelists, including Antoine Simonin, Apoorva Lakhia, Raghavendra Rathore, Adhiraj Singh & Nitish Tipnis.

Mitrajit Bhattacharya, President & Publisher, Chitralekha Group & Yami Gautam, Nimrt Kaur, Mr Stephen Forsey, GREUBEL FORSEY Quantième Perpétuel à Équation winning Watch of the year 2015

We were welcomed by Mr. Mitrajit Bhattacharya, who is the Chitralekha’s President, Publisher, and creator of Watch World Awards. The awards have been categories between Marketing Awards and Product Awards.IMG_2652

The event hosted top-notch watch brands like GREUBEL FORSEY,  BULGARI, IWC, ROGER DUBUIS, CORUM, BREITLING, SEIKO, HYT, CITIZEN, ZENITH, PARMIGIANI FLEURIER, HUBLOT, TITAN. The winners in the Marketing categories included TITAN Raga, picking up the award for ‘Best Marketing Campaigns on Television’. SEIKO, Lulu Mall, Cochin picked the ‘Best Boutique’ award, while TITAN Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award. HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards while TITAN’s ‘TITAN Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.

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In the product category GREUBEL FORSEY Quantième Perpétuel à Équation won ‘Watch of the Year 2015’ and also the ‘Best Complicated Watch’ awards. CORUM Admiral’s Cup AC-One 45 Tides (Red) went way with the ‘Sports Watch of the Year’ award. HYT Skull was selected for the ‘Watch with Best Design’ award, BREITLING B55 Connected won the ‘Best Concept Watch of the Year’ award and PARMIGIANI FLEURIER Bugatti 370 Victoire bagged the ‘Best Limited Edition Watch of the Year’ award.

‘Jewellery Watch of the Year’ award went to BULGARI Diva while the ‘Best Fashion Watch’award was bagged by HUBLOT Big Bang Broderie.  ROGER DUBUIS Excalibur Spider Skeleton Flying Tourbillon in Titanium was conferred with the ‘Watch with Most Innovative Material’ award while ‘Watch with Highest Utility’ award was presented to CITIZEN Eco-Drive Satellite Wave F900. ZENITH Academy Christophe Colomb Hurricane Grand Voyage II was honoured with the ‘Watch with Artistic Excellence’ award.

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We also had super fun and lots of laughter when the comic act started by Delhi-based stand-up comedian, Vasu Primlani. Watching this award so close actually opened my mind and made me think how much effort actually goes into making a watch and the companies think so much before manufacturing any watch.

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It was truly an honour to be a part of this grand ‘Watch World Awards’. Thank you so much for reading and we hope they will again call us to be a part of their next edition of ‘Watch World Awards’.

 

 

Our Favourites: Day 1 #AIFW

Our Favourites: Day 1 #AIFW

Hi Everyone!

As you all might know that Amazon India fashion week is going on and we have decided to do posts on our favorites from all the days. So here’s the day one favourites with their designer details:

Sanjay Garg

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The collection celebrates the textile as both luxurious and wearable, contemporary and historically rooted. The flat cut, central Asian influences of the garment by emphasizing the straight and angled cuts used in the garment construction. I personally love this piece because this is a festive season and colour and work on this piece reminds me of the festive colours.

Rabani and Rakha

 

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I love when designers go out of the box and do something unusal. This particular piece has fringe details and I love it. Fringe is in fashion and it is a pleasure to see a fringe detail on a saree.

Kavita Bhartia

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The Kavita Bhartia brand is known for using Indian craft skills in contemporary ways to create a fun, quirky aesthetic. She is the vice chair person of Elle India & was instrumental in launching and publishing the Indian edition of the world’s largest selling fashion magazine ‘Elle’. I love this particular design because of its simplicity and quirkiness. I always love minimalistic fashion which look different.

Vaishali S

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VAISHALI S is a a fashion label by Vaishali Shadangule. Her urge to explore the rich heritage of Indian Art & Craft moves her to travel and research through the mines of hand woven textiles of the country. I’m a big fan of Hand Woven garments and I totally love this piece. This is absolutely my type, minimalistic look with sofistication.

Shivan and Naresh

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The bold, confident and sophisticated style of swimwear marries the bold look of Kohler through an exciting interpretation of Kohler’s Couture Collection & its sharp contours to explore a silhouette direction which is dynamic & fluid. The inspiration stems from the shape to even the flow of the water to create magical cuts and drapes. I personally love these two pieces from the collection which I would  love to have in my own wardrobe.

Thank you so much for reading. Stay tuned for more updates.